The fast-ageing population of China combined with high mobile Internet penetration has hastened a surging “smart silver economy”, prompting technology firms to shift their focus to a previously overlooked demographic: the elderly, according to a new research report. Chinese tech companies have for years targeted the young and well-to-do segments, who are appealing to advertisers. But as one in eight mobile Internet users in China being senior citizens, companies have shifted their focus toward the grandparents. According to a research …

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