Alibaba Group Holding will again kick-start its annual Singles’ Day promotion via a lengthy presales campaign in late October, weeks ahead of the November 11 event, as the e-commerce giant contends with China’s flagging economy and disruptions from Covid-19 control measures across the country.

Alibaba to kick off extended Singles’ Day campaign in October, as world’s largest shopping festival faces economic headwinds comes via ChinaTechNews.com.