Aer Lingus has signed a new deal with Datalex to help drive its digital transformation. Photograph: Tom Honan

Aer Lingus has signed a deal with travel retail software provider Datalex that will support the airline’s digital transformation and extended its existing agreement with the company for a further five years,

The deal will see Aer Lingus use Datalex’s new cloud-based product suite to accelerate its online retailing strategy, improve self-service options through the Aer Lingus website and mobile apps, and drive the delivery of new products.

Datalex signs new digital transformation deal with Aer Lingus comes via ChinaTechNews.com.